KFCの定番商品であり、クリスマスの定番にもなっている「オリジナルチキン」のPR施策。KFCオリジナルの11スパイスの香りを再現したオリジナルチキン型の入浴剤を開発し、クリスマスにも忙しく働く人々へのサンプリング/SNSでのプレキャンを実施。世界各国のメディアにも取り上げられ、各国の広告賞も受賞しました。
Promotional campaign for KFC's“ original chicken” which is a regular assortment of KFC and also a classic Christmas feast in Japan.We have created an original fried-chicken-shaped bath additives that reproduces the scent of KFC's 11 original spices, then implemented a pre-campaign with the bath additives on Sampling and SNS aiming at people who are busy during Christmas season. The campaign has been picked up by media around the world, and has won international advertising awards.
