プロダクトデザインの視点からドコモのブランド向上を図るため、デザインミュージアム 21_21 DESIGN SIGHT ギャラリー3で9日間の展示を実施。「余白」を表現することで“少し先の未来の可能性”を想像できる体験の機会をつくりました。
テクノロジー軸のリニアな発展という視座だけでなく、効率化だけでもない、豊かさの価値を探るドコモのデザインの姿勢を「余白」というコンセプトに込めて、プロトタイプを展示。安藤忠雄建築を活かした空間デザインと体験設計で想像を促す仕掛けを用意し、未来を一方的に定義するのではなく、思索し、共創していくデザインのあり方を提示しました。
In order to enhance the DOCOMO brand reputation from a product design perspective, a nine-day exhibition was held at the Design Museum 21_21 DESIGN SIGHT Gallery 3. By expressing “margin,” we created an opportunity for visitors to imagine and experience"the possibilities of the future slightly ahead of our time.”
The concept of “margin” was incorporated into the prototypes on display, which not only represent linear development along a technological aspect, but also express DOCOMO's design approach to exploring more fulfilling future, which is not just a matter of efficiency. The space design and experience design utilizing Tadao Ando's architecture provided contrivances to stimulate imagination, and presented an alternative of design that does not define the future assertively, but rather speculates and co-creates the future.
